ruka ruka

30 Years of Digital
and Social Media in Museums

Revolution: velvet x digital

International ICOM conference

6. – 7. November 2019

Winter Riding Hall, Bratislava Castle



Programme Speakers youFirst experiment Live stream


speaker Kati Price

Kati Price

Victoria and Albert Museum, Head of Digital Media

The Evolution – and Revolution – of Digital in the Museum

speaker Thomas Aigner

Thomas Aigner

ICARUS – International Centre for Archival Research

The Power of Big Data of the Past – Let´s Build a Time Machine!

speaker Zuzanna Stańska

Zuzanna Stańska

DailyArt Magazine Founder

Digital Projects that Help Museums Communicate with Their Audiences in Real-time: Facebook Chatbots, IBM Watson, and ASK App

speaker Jakub Jareš

Jakub Jareš

Institute for the Study of Totalitarian Regimes

Czech and Slovak Museums in the European Context

speaker Olivia Harrer

Olivia Harrer

Head of Communications & Marketing, MAK – Museum of Applied Arts, Vienna

Expanded Museum Spaces

speaker Marek Šulík

Marek Šulík

Film and TV Faculty of the Academy of Performing Arts

Recycling Family Film Archives

All speakers


YouFIRST for Art

Lujza Bubánová, Zuzana Koblišková

YouFirst is a platform that allows interpretation of facial expressions. It can analyse even the slightest changes of facial expression - the so-called micro-expressions. It is commonly used in advertising campaigns as a tool to improve the marketing approach and to identify what people like and react to so that the companies can adjust the final advertising campaign accordingly. Art and creativity are domains of humanity, and therefore, we would like to use artificial intelligence as a fun element of the conference. We want to demonstrate that the emotions people experience when seeing art are unique to each individual. Test video will be accessible at the conference but also on our conference webpage. We will inform all the participants on the results of our experiment via email.

Try it yourself

MAK – Klimt's Magic Garden

Olivia Harrer

Visitors want to perceive and participate in the museum experience more actively than ever before. The visitor experience is no longer limited to a single medium,but understood in the context of a holistic overall experience. Therefore, the MAK encourages the using and experimenting with new technologies—such as virtual reality—in collaboration with artists, 3D graphic designers, and programmers to create innovative museum spaces for visitors and to broaden their horizons of experience. The participants will get the opportunity to experience „Klimt’s Magic Garden by Frederick Baker“ – a virtual reality experience regarding one of the highlights of the MAK permanent collection. Furthermore, we will talk about the collaboration between the MAK and the involved VR-artist as well as our visitors’ feedback.

STUDIO 727 – Capturing Reality

Ladislav Dedík, Jana Minaroviech

STUDIO 727 has been the leading subcontractor of digitising works for the Digital Heritage Fund within the framework of the Operation Programme – Informatisation of the Society. They have scanned over 107 000 museum objects (47 000 2D objects and 60 000 3D objects) for Slovak museums and galleries. The models were created in the programme called Capturing Reality by combining the data from laser scanning and photogrammetry. The participants of this workshop will be able to experience the process of digitisation or a chosen museum object from the collections of the Slovak National Museum. They will be able to ask questions about the technological processes and the specifics of such work.

Europeana – Impact Framework

Maria Drabczyk, Michal Čudrnák

How to define and analyse the impact of our daily work as GLAM, discuss long-term strategies, ambitions, identify challenges? How to define our target audiences and other relevant stakeholders? The Europeana Impact Playbook is helping cultural heritage institutions discover and analyse the impact of their activities. The aim of the workshop will be to introduce the participants to the Europeana Impact Framework and walk them through selected elements of the playbook. The workshop foresees teamwork activities based on case studies coming from the GLAM sector.

Digital Exhibition at the Slovak National Museum

Branislav Panis

Project Digital Exhibition at the Slovak National Museum represents an innovative and modern form of presentation of Slovak cultural heritage through the means of digital technologies. It is one of the results of longstanding projects of digitisation that has been ongoing for the past eight years within the culture government department. The project aims to make digitised cultural heritage accessible without restricting the distance, time and other restrictions. It consists of three technological pillars – continual digital projection in a round space, kiosk solution together with virtual reality and a presentation on a large scale screen.

Bratislava Castle – Celtic Acropolis

Margaréta Musilová, Peter Barta

Guided tour of the Bratislava Celts exhibition offers an exclusive entry into archaeological sites presenting the remains of ancient Roman buildings from the 1st century BC. This unique complex of ancient Roman architecture constituted the representative acropolis of the Bratislava Celtic Oppidum. The tour includes the site underneath the courtyard of the Castle palace with a preserved opus signum type base. Another stop of the tour will be an archaeological site presented in situ within the premises of the castle - the base of the constructions I, II and VII. All the sites will be introduced within the project Celtic Route, but they are currently not accessible to the general public. The architecture along with the other discoveries of Roman imported goods prove exceptional relations between Celtic elites and Romans Eastwards of the Alps.


program photo

More than 50 speakers from 10 countries

32 conference talks

6 thematic sections

5 workshops

Programme Download the Programme as PDF


Main location:

Winter Riding Hall, Bratislava Castle

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Welcome party for the speakers:

Berlinka gallery café & bistro, Esterházy palace

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Location map Bratislavský hrad



Conference fee is 40 EUR per person.

The fee covers the lectures with simultaneous interpreting, workshops, presentations, catering and the social event.

We are now fully booked. Thank you and looking forward to your visit.